HOW CAN I HELP?
Proven track record of driving success during clinical development, prelaunch/launch periods, and corporate brand building.
Previous work includes commercial assessments of clinical-stage assets/pipelines, market development activities, launch of novel drugs, and operationalizing corporate transitions.
Demonstrated ability to quickly distill complex information into actionable insights to drive effective strategies and develop compelling corporate and brand narratives.
Expertise across functions and categories, including sales, marketing, and communications roles, and spanning respiratory, oncology, autoimmune diseases, pain, vaccines, and diabetes.
Available for projects, fractional roles, retained consulting and advisory services.
MARKETING
Collaborating to Build a Strong Foundation for Commercial Success
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Developing pre-launch strategy and directing commercial assessments, including creation of target product profiles, exploration of opportunities to maximize value, and oversight of vendors
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Identifying lifecycle management opportunities
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Engaging KOLs early to optimize development plans and position products for commercial success
COMMUNICATIONS
Crystallizing and Amplifying Corporate & Brand Messaging
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Planning and implementation of initiatives that build strong brands, ensure consistency, and drive awareness
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Formulating strategies and processes for preparation and dissemination of scientific data
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Creating materials that announce milestones, meet market requirements and build a compelling corporate narrative
ADVISORY SERVICES
Supporting Corporate Advancement and Providing Expert Insight
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Evaluating organizational strategies and priorities to help leadership optimize performance
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Serving on boards and advisory panels, offering strategic counsel to support long-range planning and oversight
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Analyzing marketing, sales and communications practices relative to industry norms to inform legal and compliance reviews